Many nonprofits continue using their brands as a fundraising tool. An increasing number of nonprofits, however, are developing a broader nonprofit strategy to create tighter organizational unity and greater social and global impact. There’s always a room for improvement in the ever-growing world of social media.

Social media practices that were effective several months ago may no longer work today. A knowledgeable social media manager will understand the industry’s nature, adjust their strategy as required and exert enough effort to ensure their online presence grows. Here are five social media tools to help raise the awareness of people about your nonprofit brand.

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Having a strong, consistent brand identity is a must if you want your organization to be known. The profile picture or avatar you use across all social networks should be the same. The layout and design should also be similar to your company logo.

Social media CTAs

Many people forget to put a call to action on their online platforms. Social media CTAs are an important aspect of an effective strategy. Social media helps get customers and prospects and encourages the general public to communicate with you further and know more about your nonprofit organization and its cause. For it to occur, you should guide them to the next step in the conversion process. Include a call to action on your site. You should also include links to relevant social platforms on your blog, e-newsletters and emails.

New content

Your social networks and website must be a source of engaging information about the issues you help solve and your cause. Since your nonprofit organization will have more than one area of expertise, take advantage of this by posting interesting blogs and articles that explore your expertise. Post photos of your donors, volunteers and the people you serve to keep your website fresh and to prove that everyone’s contributions are making a difference. You can also ask readers to provide content for your blog or website.

Email newsletter

Including a newsletter signup form on your blog or website can help you engage visitors and gain new leads. Make sure to include an online donation option and a strong call to action in your email marketing strategy.


If there are followers who often reply to, share or like your posts, show your gratitude by returning the favor. Follow back or give them a mention to promote future engagement. These gestures show that you’ve spent time reading their comments. Ensuring feel valued and showing you’re thankful for their contributions will encourage continuous engagement. Nurturing these relationships can also encourage repeat donations.