Every nonprofit needs to communicate with its audience and if you have one, you need to find your own way of doing it. There are nonprofits that rely on the wonders of social media but there are also those who believe that nothing beats the old school personal communication for them to succeed. Whatever the situation may be, any nonprofit needs to have an updated website as this is considered as the core point of your organization. This is what makes you accessible and reachable, putting you out there amidst the wide world of the internet, giving people the chance to find you, allowing a community to be built to support your nonprofit.

When managed properly, your nonprofit’s website can become a powerful tool for building a community and engaging it. And for your website to truly make an impact, there are some essential ingredients that need to be put in. Adapting these to your unique style and cause will help you in making the most out of your website.

Social Sharing

If you already have existing accounts on different social platforms, make sure that all of these are linked to your website. Put the URL of your website to every description that is available in your social accounts and allow a widget on the main page of your site to have social sharing buttons for each account. Through this, you can create a circle that will bring together a community coming from all channels.


By coming up with fresh and relevant content for your content, you create a channel for distributing news and engaging your audience. According to experts, people consider blogs as credible since the officials write them. Also, this can be the perfect place where you can share your opinions and views and voice your reactions without any limitation. It is also a good way for telling your own side of every story. See to it that you will enable comments and that you will encourage interaction so that you can receive feedback and at the same time, learn ways for adapting your content.

Contact Page

If there is one important aspect that any nonprofit should have on their website, it will be the contact page. Make sure that you provide the community with different ways of contact by including your contact form or email account for easy managing of messages. Although emails can seem a bit more personal approach, a contact form can allow east management of data that will also help you create a simpler way of tracking all of your inputs. This can be used for increasing direct interaction with the community while opening a window of opportunities through which you might get some collaboration proposals. You never know when and where a donor might come that is why you have to be open to new ideas and reachable at the same time.

By following these simple tips, it will become easier for you to build a solid community around your nonprofit and ensure its success.